Coca-Cola Refreshes

This month the Coca-Cola Co. rolls out new graphics for its Coke product packaging, unifying its soft drinks under one visual identity across the globe as part of its massive “One Brand” strategy to leverage the brand equity and universal appeal of the original Coca-Cola. Continue reading …

This month the Coca-Cola Co. rolls out new graphics for its Coke product packaging, unifying its soft drinks under one visual identity across the globe as part of its massive “One Brand” strategy to leverage the brand equity and universal appeal of the original Coca-Cola.
Continue reading …

Andrew Eitelbach