Fighting Prejudice One Can at a Time

Coca-Cola’s mission to inspire happiness often manifests in fun, celebratory campaigns that focus on bringing people together. This past Ramadan, the beverage company extended that idea in a powerful way: to help fight stereotypes. It released in the Middle East a limited run of red cans that show only the iconic ribbon — leaving off the brand logo — and instead carry the message, “Labels are for cans not for people.” Continue reading …

Coca-Cola’s mission to inspire happiness often manifests in fun, celebratory campaigns that focus on bringing people together. This past Ramadan, the beverage company extended that idea in a powerful way: to help fight stereotypes. It released in the Middle East a limited run of red cans that show only the iconic ribbon — leaving off the brand logo — and instead carry the message, “Labels are for cans not for people.”
Continue reading …

Andrew Eitelbach