McLike

Customers who want their food to go have the option of a drive-thru window or ordering at the counter, and this works superbly for those who walk or drive to the restaurant, but what of those who bike there? To better market to this segment of consumer, and to boost its new health-conscious image, McDonald’s has created a truly innovative container, which it calls the McBike. Continue reading …

Customers who want their food to go have the option of a drive-thru window or ordering at the counter, and this works superbly for those who walk or drive to the restaurant, but what of those who bike there? To better market to this segment of consumer, and to boost its new health-conscious image, McDonald’s has created a truly innovative container, which it calls the McBike.
Continue reading …

Andrew Eitelbach