Making Connections

 Because it’s an amalgam of marketing disciplines, pinning brand activation down as a single area of focus is difficult, and it’s that difficulty that’s led marketers to marginalize brand activation or pooh-pooh it as a real thing.   But trust us, it’s real — and it’s huge.  Continue reading …

Because it’s an amalgam of marketing disciplines, pinning brand activation down as a single area of focus is difficult, and it’s that difficulty that’s led marketers to marginalize brand activation or pooh-pooh it as a real thing. 

But trust us, it’s real — and it’s huge.
Continue reading …

Andrew Eitelbach